Press kit.
Everything you need to write about Margot: boilerplate at three lengths, founder details, brand assets, and a way to reach us when you have questions.
The short version
Margot is an AI wardrobe app that helps people get dressed from what they already own — not buy more. Each morning, Margot suggests one outfit based on the user's actual closet, the weather where they are and, for subscribers, the events in their calendar. She also tells users when not to buy something, by scoring how well a piece works with what they already own, and writes Vinted listings on request for pieces they no longer wear.
Now live on the App Store and Google Play. Founded by Yassine Benlahmr, for anyone whose wardrobe feels larger than they need it to.
Key facts
- Name
- Margot
- Tagline
- the magpie who reads your closet
- What it is
- AI wardrobe app for daily outfit suggestions from clothes you already own
- Status
- Live on the App Store and Google Play
- Platform
- iOS and Android, both live
- Pricing
- Free tier + Premium at $14.99 / mo, $59.99 / yr or $8.99 / week on the US App Store · prices vary by country and store (€14.90 / €59.99 in France, £12.90 / £59.99 in the UK) · Family Sharing on iOS
- Headquarters
- Paris, France
- Primary markets
- Mostly France, then Spain and Belgium
- Founder
- Yassine Benlahmr
- Site
- margotwardrobe.com
- Socials
- @margotwardrobe on Instagram, TikTok, X
Boilerplate · 50 words
Margot is an AI wardrobe app for people who already own enough clothes. She catalogues what you have, watches the weather (and your calendar, for subscribers), and suggests one outfit each morning. She also tells you when not to buy something, by scoring how well a piece works with what you already own.
Boilerplate · 150 words
Margot is the AI wardrobe app for people who want a quiet morning, not a social network for their closet. Each morning, Margot suggests one outfit based on the user's actual wardrobe, the weather where they are and, for subscribers, the events in their calendar. She also tells users when not to buy something, by scoring how well a piece works with what they already own, and writes Vinted listings on request for pieces they no longer wear.
Now live on the App Store and Google Play. Founded by Yassine Benlahmr. Margot is free to start, with a Premium tier at $14.99 per month, $59.99 per year or $8.99 per week on the US App Store; prices vary by country and store.
Boilerplate · 300 words
Margot is an AI wardrobe app for people who already own enough clothes. The premise is unfashionable in a category full of social feeds: most people don't need more pieces, they need a way to remember the ones they have.
Each morning, Margot suggests one outfit based on three inputs: the user's actual wardrobe (photographed once and tagged automatically by Margot's vision pipeline), the weather where they are and, for subscribers, the events in their calendar: the meeting, the dinner they forgot they had. The suggestion arrives before the kettle whistles. There is no social feed.
Margot also runs in the opposite direction of every other shopping app. When a user is tempted by something new, Margot's "Check Before You Buy" feature scores the piece against what they already own (outfits it makes, duplicates, gaps it fills, personal fit) and gives a buy / consider / skip verdict. For pieces that no longer get worn, Margot writes a Vinted listing on request (title, description, suggested price range), ready to paste into Vinted.
Founded by Yassine Benlahmr and now live on the App Store and Google Play, Margot is free to start, with a Premium tier at $14.99 per month, $59.99 per year or $8.99 per week on the US App Store, local prices elsewhere, and Family Sharing on iOS. The brand voice is literary and restrained, the visual identity is editorial cream and terracotta, and the brand mascot is a magpie — the bird who collects everything that shines and remembers where she put it.
The founder
Yassine Benlahmr is the founder of Margot. His focus is quiet products that respect a user's morning. Margot started from his own frustration with wardrobe apps that turned getting dressed into a social performance — and from the observation that nobody actually needs more clothes, they just need to remember the ones they have.
Before Margot, Yassine worked on consumer iOS products and AI tooling. He writes the essays on the magpie's notes himself.
For interview requests or background calls, contact margot@margotwardrobe.com.
Brand assets
All assets below are released for editorial use covering Margot. Please don't modify colors, distort proportions, or place the mark on busy backgrounds — there's a reason it lives on cream.
App screenshots are on the App Store and Google Play listings. We can share high-resolution screens with press on request.
Founder soundbites
Quotes ready to pull. Attribute to Yassine Benlahmr, founder of Margot.
"Most people don't need more clothes. They need a way to remember the ones they have."
"We built Margot for the kind of person who texts a photo of an outfit to one friend rather than posting it publicly. There's no social feed by design."
"The hardest thing we built isn't the outfit suggestion. It's the part where Margot tells you not to buy something — and means it."
"A magpie collects everything that shines and remembers where she put it. That's a wardrobe assistant, not a community."
Coverage
Margot is live on the App Store and Google Play. There is no press coverage yet. We'd be happy to be your first.
Contact
Press enquiries — interview requests, background calls, embargoed access, screenshots, demo of the app:
margot@margotwardrobe.com
Time zone — Paris (CET/CEST). Most replies within a working day.
For everything else — the blog, the comparison pages, the partner page and the privacy policy live at margotwardrobe.com.