Press kit.
Everything you need to write about Margot: boilerplate at three lengths, founder details, brand assets, and a way to reach us when you have questions.
The short version
Margot is an AI wardrobe app that helps people get dressed from what they already own — not buy more. Each morning, Margot suggests one outfit based on the user's actual closet, the weather where they are, and the calendar in front of them. She also tells users when not to buy something — by checking whether a piece pairs with three things they already own — and auto-drafts Vinted listings for items left unworn for months.
Now live on the App Store. Built by Yassine Benlahmr, for anyone whose wardrobe feels larger than they need it to.
Key facts
- Name
- Margot
- Tagline
- the magpie who reads your closet
- What it is
- AI wardrobe app for daily outfit suggestions from clothes you already own
- Status
- Live on the App Store
- Platform
- iOS first; Android later
- Pricing
- Free tier + Premium at $9.99 / mo or $39.99 / yr (Save 67%) · regional pricing in EUR + GBP · Family Sharing
- Headquarters
- Casablanca, Morocco
- Primary markets
- France · United Kingdom
- Founder
- Yassine Benlahmr
- Site
- margotwardrobe.com
- Socials
- @margotwardrobe on Instagram, TikTok, X
Boilerplate · 50 words
Margot is an AI wardrobe app for people who already own enough clothes. She catalogues what you have, watches the weather and your calendar, and suggests one outfit each morning. She also tells you when not to buy something — by checking whether it pairs with three things you already own.
Boilerplate · 150 words
Margot is the AI wardrobe app for people who want a quiet morning, not a social network for their closet. Each morning, Margot suggests one outfit based on the user's actual wardrobe, the weather where they are, and the calendar in front of them. She also tells users when not to buy something — by checking whether a piece pairs with three things they already own — and auto-drafts Vinted listings for items left unworn for months.
Now live on the App Store. Built by founder Yassine Benlahmr. Margot is free to start, with a Premium tier at $9.99 per month or $39.99 per year (Save 67%), and regional equivalents in EUR and GBP.
Boilerplate · 300 words
Margot is an AI wardrobe app for people who already own enough clothes. The premise is unfashionable in a category full of social feeds and game mechanics: most people don't need more pieces, they need a way to remember the ones they have.
Each morning, Margot suggests one outfit based on three inputs: the user's actual wardrobe (photographed once and tagged automatically by Margot's vision pipeline), the weather where they are, and the calendar in front of them — the meeting, the rain, the dinner they forgot they had. The suggestion arrives before the kettle whistles. There is no social feed.
Margot also runs in the opposite direction of every other shopping app. When a user is tempted by something new, Margot's "Check Before You Buy" feature scores whether the piece pairs with at least three items they already own, and gives a buy / consider / skip verdict in the founder's voice. For items that have gone unworn for months, Margot auto-drafts a Vinted listing — title, description, suggested price — ready to publish in one tap.
Built by founder Yassine Benlahmr and now live on the App Store, Margot is free to start, with a Premium tier at $9.99 per month or $39.99 per year (Save 67%), and Family Sharing on iOS. The brand voice is literary and restrained, the visual identity is editorial cream and terracotta, and the brand mascot is a magpie — the bird who collects everything that shines and remembers where she put it.
The founder
Yassine Benlahmr is the solo founder and operator of Margot. He builds from Casablanca, with a focus on quiet products that respect a user's morning. Margot started from his own frustration with wardrobe apps that turned getting dressed into a social performance — and from the observation that nobody actually needs more clothes, they just need to remember the ones they have.
Before Margot, Yassine worked on consumer iOS products and AI tooling. He writes the essays on the magpie's notes himself.
For interview requests or background calls, contact margot@margotwardrobe.com.
Brand assets
All assets below are released for editorial use covering Margot. Please don't modify colors, distort proportions, or place the mark on busy backgrounds — there's a reason it lives on cream.
App screenshots are not yet public — the app is in private TestFlight. We'll share high-resolution screens directly with credentialed press on request.
Founder soundbites
Quotes ready to pull. Attribute to Yassine Benlahmr, founder of Margot.
"Most people don't need more clothes. They need a way to remember the ones they have."
"We built Margot for the kind of person who texts a photo of an outfit to one friend rather than posting it publicly. There's no social feed by design."
"The hardest thing we built isn't the outfit suggestion. It's the part where Margot tells you not to buy something — and means it."
"A magpie collects everything that shines and remembers where she put it. That's a wardrobe assistant, not a community."
Coverage
Margot is in private beta. There is no press coverage yet. We'd be happy to be your first.
Contact
Press enquiries — interview requests, background calls, embargoed access, screenshots, demo of the app:
margot@margotwardrobe.com
Time zone — Casablanca (WET/WEST). Most replies within a working day.
For everything else — the waitlist, the blog, the comparison pages and the privacy policy live at margotwardrobe.com.